UK-based email marketers, take note

January 5, 2007

If you’re an email marketer based in the UK, take note.

As of January 1st, all UK-based email marketers are required to comply with new legislation that insists every company include specific regulatory information on their websites, business emails, and outbound email marketing campaigns.

As noted in The Register’s article written by Out-Law.com, UK-based companies must include their company registration number, place of registration, and registered office address in the aforementioned areas due to an update made to the original legislation of 1985 entitled the ‘First Company Law Amendment Directive’.

From an email marketing perspective this affects UK-based email marketers in the same manner that the CAN-SPAM act affects all North American-based email marketers today. It’s great news in winning the war against spam, by effectively putting a face to the name of a sender, but it also means that failure to comply with the new regulation in the UK could result in dire consequences and legal action against your UK company from an irate recipient of non-permission-based email.

So heed the warning UK marketers, and look into having your up-to-date registration information displayed on your websites, business emails, and most importantly your email marketing campaign footers!

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